Monterey Motorsports Festival Announces 2025 Nonprofit Partners A Celebration with Heart: Car Week’s Grand Finale Honors Community Impact
- Monterey, CA
The Monterey Motorsports Festival (MMF) isn’t just the last major event of Car Week—it’s a celebration with purpose. Returning on Saturday, August 16, 2025, MMF offers an electrifying evening that merges the best in car culture with heartfelt community engagement.
From its inception, MMF has proudly partnered with the Monterey County Fair Heritage Foundation and the Law Enforcement Torch Run to benefit Northern California Special Olympics—two anchor nonprofits whose work fuels the event’s mission.
The night kicks off at 5:15 p.m. with a moving and unifying Special Olympics Torch Run, led by local law enforcement and Special Olympics athletes. It’s a defining moment that captures what MMF is all about: passion with purpose.
MMF is proud to announce its full roster of 2025 nonprofit partners:
• Alliance on Aging
• BirchBark Foundation
• Central Coast VNA & Hospice
• Door to Hope
• Holding on to Hope Family Justice Center
• I Cantori di Carmel
• Law Enforcement Torch Run to benefit Northern California Special Olympics (Anchor Partner)
• Meals on Wheels of the Monterey Peninsula
• Monterey County Fair Heritage Foundation (Anchor Partner)
• Monterey County Family Justice Center
• Monterey County Film Commission
• Seneca Family of Agencies
Throughout the event, guests will have the opportunity to connect with these organizations at onsite booths and activations—learning how each nonprofit is driving change throughout Monterey County.
“MMF is a celebration with heart,” said Paolo Manca, founder of the Monterey Motorsports Festival. “Our nonprofit partners are the soul of this event. They’re the reason we come together—not just to admire cars, but to support the greater good in our community.”
About MMF 2025
Taking place Saturday, August 16 from 5–11 p.m., the Monterey Motorsports Festival closes out Car Week with an immersive experience featuring curated car displays, a Supercar Drive-In, gourmet food and drink, and two stages of live music. Entertainment includes Latin Jazz Collective, Sensory Tribe, The Outlaw Mariachi, DSB: A Tribute to Journey, and a soon-to-be-announced headliner.
General Admission starts at $89.
Tickets available at: www.montereymotorsportsfestival.com
Giving Back with Horsepower
In 2024, MMF donated more than $50,000 to local nonprofits. The 2025 program builds on that legacy—continuing MMF’s mission to:
Drive Awareness. Accelerate Impact. Fuel Community.
Stay up to date at www.montereymotorsportsfestival.com or follow @MontereyMotorsportsFestival on social media.
“Sponsoring the Monterey Motorsports Festival again this year was an easy decision, as the event proved its industry relevance and ability to engage, impress and educate attendees at its launch in 2023,” said Dave Magers, the CEO of Mecum Auctions. “The festival offers a fascinating and informative arrangement of activities and exhibits that complement Mecum Monterey and other Car Week events. We are excited to be a part of the Motorsports Festival’s assured continued growth.”
This year’s show will feature 22 acres divided into 15 areas of focus, including an impressive collection of classic and modern cars encompassing rare and exotic models from around the world, with special surprises from the aviation sector. Other areas will include large family fun zones, live entertainment including performances by The Globe of Death Squad in the arena, various live music acts, surprise drive-ins during the event, a kids’ area with bounce houses and interactive games, and more. Food and drink options will also be available for purchase, ensuring a welcoming one-stop shop for anyone who loves cars and the automotive industry. A portion of the proceeds from the festival will be donated to the Boys and Girls Clubs of Monterey, Monterey County Fair Heritage Foundation and the Monterey County Family Justice Center.
Mecum Auctions has been hosting its live-auction event during Monterey Car Week for over 15 years and will bring 600 vehicles and 100 motorcycles to the auction block at the Monterey Hyatt Regency Hotel & Spa on Del Monte Golf Course this August 15-17. Proud supporters of all things automotive and with a keen interest in staying on the cusp of the industry’s future, Mecum is the ideal candidate to once again sponsor the classic cars area of the Monterey Motorsports Festival. Founded by company President Dana Mecum in 1988, Mecum is headquartered in Walworth, Wisconsin, and hosts large-scale collector car auctions all over the country throughout the entire calendar year, including The World’s Largest Collector Car Auction® held each January in Kissimmee, Florida.
For more information on Mecum Monterey 2024 or any other upcoming Mecum auction event, visit Mecum.com or call (262) 275-5050.
