Facebook Instagram
Buy Tickets Now
Days
Hours
Minutes
Seconds

CAR WEEK SPECIAL - USE CODE "MCWG20" TO SAVE $20

Menu

Sponsorship Opportunities

A Different Type of Car Week Event

We are Car Culture and one of the more unique ways to reach a dynamic and diverse audience. MMF offers an inclusive celebration of automotive culture, attracting enthusiasts of all ages and interests, with attendance of nearly 7,000 in 2024.

Our 2026 edition offers robust opportunities across multiple verticals—automotive, luxury goods, lifestyle brands, and regional enterprises—each tailored to maximize your visibility and ROI:

  • Reach high-net-worth consumers and serious collectors in an upscale, high-engagement setting.
  • Activate your brand among 285+ exceptional vehicles representing every corner of car culture.
  • Engage a uniquely diverse and underserved audience—the wide range of vehicles draws car lovers across genres and generations, providing brands with broader exposure and deeper emotional resonance than traditional Car Week showcases.
  • Benefit from massive exposure through digital media, on-site activations, curated content, and national press.
  • Connect with influencers, decision-makers, and buyers in a premium yet welcoming social environment.

Opportunities at a Glance:

  • Title & Stage Sponsorships – Own a signature aspect of the festival with premium branding and curated vehicle displays.
  • Luxury Activations & Vendor Zones – Present your products or experiences to an affluent, style-forward audience.
  • Mainstream & Local Engagement – Reach families, entertainment seekers, and passionate auto fans ready to connect.
To be seen at the newest large scale event evolving car week, contact us.
 
info@montereymotorsportsfestival.com

Nonprofit Opportunities

We are thrilled to announce an exciting opportunity for local nonprofit organizations to partner with the Monterey Motorsports Festival, a premier event celebrating the spirit of automotive culture and community engagement. Our festival aims to bring together car enthusiasts and the local community and support and spotlight the incredible work of nonprofit organizations in Monterey County.

We are inviting nonprofits to apply to become one of our twenty selected beneficiaries. This unique partnership is designed to provide valuable exposure and fundraising opportunities for your organization while contributing to the festival’s success.

Benefits

Event Participation

Beneficiaries will staff a booth at the festival to share information about their nonprofit with attendees throughout the event day.

Promotion

Partners are expected to promote the event to their database through 5 social media posts before the event, two newsletter spotlights, and word-of-mouth promotion by staff and ambassadors.

Fundraising Opportunity

Each selected nonprofit will receive 25 general admission tickets to sell and keep the profits or auction off as a fundraising initiative. Additionally nonprofit partners will be give a promo code specifically for their database and allowed to off.

Event Presence

Credentials for up to 4 staff members to work and engage with attendees.

Scroll to Top
Monterey Firefighters Community Foundation

Monterey Firefighters Community Foundation is a 501(c)(3) non-profit organization created for the benefit of our community and we greatly encourage your participation.

Our mission is to protect and strengthen our community through continued stewardship, education and outreach.

Visit Website
Vino and vibes

Vino and Vibes

Savor the finest wines and soak in the vibrant atmosphere at Vino and Vibes, our exclusive wine garden experience at the Monterey Motorsports Festival.

With access to a curated selection of top wineries, music, and views of the event. Vino and Vibes is the perfect way to relax, unwind, and indulge in the finer things.

Buy Tickets
Davinci Motor

Davinci Motor — Global Unveiling

Coming Soon

Peralta S

Peralta S

The Monterey Motorsports Festival is delighted to announce the Peralta S designed by Fabrizio Giugiaro will make its US debut at the show on August 16, 2025. As undoubtedly the hottest European supercar reveal of 2025, the Peralta S was created by Italian design house GFG Style, and Fabrizio Guigiaro. Conceived and built for collector Carlos Peralta, their unique creation was unveiled in Mexico in March and will make its United States debut – and only Car Week appearance – at Monterey Motorsports Festival.

First Tee Monterey County Logo

First Tee – Monterey County turns the game of golf into a launchpad for life, pairing swing lessons with a proven curriculum that teaches honesty, resilience, and goal-setting in every session. From green grass courses to local schools, our coaches create safe, fun spaces where 49% girls and 96% youth of color build the confidence and character to graduate high school and thrive in college, career, and community. With a bold goal to equip Over 15,000 Monterey County youth in 2025, we’re proving one round at a time that strong values and healthy habits can change the trajectory of a life. Ready to see the impact?

Visit Website
Mad Mike promo photo with car

Mad Mike Whiddet

YouTube superstar, car builder and drift champ, Mad Mike is heading to Monterey Motorsports Festival on Saturday, August 16, 2025 from 5-11PM and bringing his infamous MADMAC McLaren P1 drift car.

Celebrated for his success in Formula DRIFT, Formula DRIFT Japan, and numerous drifting competitions worldwide, Mad Mike is a legend in the motorsports community. Known for his daring style and versatility behind the wheel, Mad Mike also competes in off-road racing events such as Super Trucks, demonstrating his remarkable driving prowess across multiple disciplines.

habitat logo

Habitat for Humanity Monterey Bay provides affordable housing programs, affordable homeowner services, disaster relief support and homeownership opportunities to Monterey and Santa Cruz Counties.

Visit Website
dreams and drivers logo

We combine the love of cars, trucks and bikes with charities. Our charity events for pancreatic cancer give those grieving a place to celebrate the life of their loved one, make a difference and in a way pay tribute every June. With a 9% survival rate our funds raised, which are 100 donated. We keep no $$ and have no costs. I pay for operations out of my paycheck. The board volunteers its time and we have a great team. For LLS we do an annual toy drive partnered with Starbucks for toys for sick LLS kids and kids in Sutter children’s and Kaiser children’s hospital in Roseville.

Our monthly cars n coffee events are free to all makes and models of cars and trucks and June is our only judged car show.

Visit Website
VNA Logo

VNA is dedicated to providing the highest quality health care to residents of the Central Coast by meeting their individual needs in a caring, effective, honorable, and accessible manner.

Visit Website
Door to Hope Logo

Door to Hope is a nonprofit organization dedicated to strengthening the health and resilience of families in Monterey County through behavioral health, recovery, and family wellness services.

Visit Website
Seneca Logo

Since 1984, we have helped build and strengthen families for thousands of children through vital community services including foster care, adoption, relative caregiver support, children’s mental health and wraparound services, legal guardianship assistance, and parent and professional education. Seneca’s Central Coast programs are headquartered in Salinas, California and provide services throughout the Central Coast.

Visit Website
Birch bark logo

BirchBark exists to protect and honor the human-animal bond by financially aiding low-income pet guardians who cannot afford emergency vet care, and to support all families with education and pet loss counseling programs.

Visit Website
i cantori di carmel logo

Rooted in the joy of music, I Cantori di Carmel aims to nurture and uplift our diverse and multigenerational collective of singers fostering artistic growth and the shared joy of music in Monterey County and beyond. Through innovative programs, outreach initiatives, and free performances, we expand access to classical music, ensuring its impact reaches all corners of our community.

Visit Website
meals on wheels logo

Meals on Wheels of the Monterey Peninsula provides freshly prepared, sustainably sourced meals to thousands across Monterey County. The Meals on Wheels Community Center offers exercise, art, and special interest classes. Our Home Heart Heroes program provides minor home repairs that allow seniors to safely age in place.

Visit Website
Monterey county film commission logo

About MCFC The mission of the Monterey County Film Commission is to inspire and facilitate film and media production throughout Monterey County, creating positive economic impact. Created by the Monterey County Board of Supervisors in 1987, the Monterey County Film Commission works to increase economic development through the film industry, and also to support locals through employment and education related to the film industry. Each year an average of $4 million comes to our area from film production.

Visit Website
Alliance on aging logo

As a community leader and advocate, Alliance on Aging provides services and resources that address the challenges and opportunities for older adults in Monterey County.

Visit Website
Holding on to Hope logo

The mission of the Holding on to Hope Family Justice Center is to provide one safe location for survivors of domestic violence, child abuse, elder abuse, sexual assault, and human trafficking to access services from community based organizations and government partners. Together, we aim to break the cycle of violence and create a healthier, safer community for all.

Visit Website
Monterey County Heritage Foundation Logo

The vision of this nonprofit is to ensure the future of the Monterey County Fair & Event Center as a vibrant and diverse community venue. MCFEC boasts two outdoor performance stages, sprawling lawns, concessions kitchens, barns, seven rentable halls, a full service RV Park and an off track betting facility called Monterey Bay Race Place. Built in 1936, it has been home to many renowned events, including the annual Monterey County Fair, the Monterey Jazz Festival and the 1967 Monterey International Pop Music Festival.

Visit Website